About

An experienced, adaptable Product Director with a proven track record in the successful delivery of interactive B2B and B2C, cross-channel business solutions and technology initiatives within the highly competitive gaming industry. Channels include web, mobile/native (iOS and Android), retail and telephone.

Knowledgeable and qualified in both waterfall and agile at scale methodologies, practiced in extensive senior stakeholder management, skilled in risk assessment and financial management, coupled with knowledge of corporate business and technology operations at project, programme and portfolio levels within blue-chip companies.

Results orientated and product delivery-focused with a wider appreciation and understanding of technical strategic dependencies required at an enterprise platform level to maintain and stabilise growth. Experienced in change management, third-party supplier management, compliance and regulated markets, agile management of internal development teams, 24/7 operations, and profitability improvement within leading-edge environments.

Experience

Product Director

Entain

Apr 2024 – Present

  • Leading strategic product development across global gaming and sports verticals
  • Guiding strategy, roadmap and delivery with focus on customer value, innovation and product excellence
  • Operating across 35+ household brands in 30+ jurisdictions

Product Consultant

Entain

Jul 2023 – Apr 2024

  • Provided strategic product consultancy across the gaming portfolio
  • Supported transition and alignment of product teams following organisational change

Product Director

888 Holdings

Feb 2022 – Jul 2023

  • Responsible for strategic product development of global gaming and sports across multiple regulated markets
  • Led over 130 team members across 5 international locations and 8 world-renowned brands
  • Drove product excellence across the full portfolio following the William Hill acquisition

Global Head of Product

William Hill

Jul 2021 – Feb 2022

  • Scaled products to international territories with differing regulatory demands
  • Focused on expansion of platforms and commercial capabilities through multiple M&As
  • Provided tailored, localised customer experiences ensuring sustainable growth whilst remaining focused on player safety and compliance

Head of Product

William Hill

Jun 2019 – Jul 2021

  • Head of Product across all channels and platforms under the William Hill Gaming umbrella
  • Transformed products through focus, alignment, measurement and stretching targets during the most challenging period in company history
  • Accountabilities included UK Digital, Native, Retail Gaming, Cross-Sell, Global Gaming Platform, and Mr. Green UK portfolio

Senior Product Owner – Platform

William Hill

Sep 2018 – May 2019

  • Managed 3 cross-functional teams across multiple locations responsible for the Digital Gaming Platform
  • Drove a new organisation-wide product management blueprint and target operating model
  • Accountable for product strategy, CX/UX design, roadmap management and delivery of key initiatives

Senior Product Owner – Vegas, Macau & Bingo

William Hill

Aug 2017 – Aug 2018

  • Senior Product Owner on 3 primary verticals including the flagship William Hill Vegas product
  • Won EGR Marketing & Innovation Award for Best Innovation In Casino (Must Drop Jackpots)
  • Won EGR Operator Awards for Slots Operator of the Year and Mobile Operator of the Year

Programme Manager

William Hill

Sep 2012 – Oct 2015

  • Programme manager on a ground-breaking venture to transform digital content delivery to customers
  • Managed large-scale collaboration of ~120 people across Leeds, London and Gibraltar
  • Delivered a new internally developed product-agnostic front-end and customer experience

IT Graduate Scheme → Project Manager

William Hill

Sep 2005 – Sep 2012

  • Progressed from IT Graduate Scheme through BAU, Gaming, Retail, and Online Project Manager roles
  • Delivered 35 projects and change requests in first 9 months as BAU Project Manager
  • Managed delivery across web, retail and telephone channels for major events including the Grand National

Skills

Product & Delivery

  • Product Strategy
  • Roadmap Management
  • Agile at Scale
  • Programme Management
  • Stakeholder Management
  • Change Management
  • Risk Assessment
  • Financial Management

Domains

  • iGaming
  • Sports Betting
  • Casino
  • Regulated Markets
  • Compliance
  • B2B & B2C
  • Retail
  • Mobile / Native

Leadership

  • Team Leadership (130+)
  • International Teams
  • Supplier Management
  • M&A Integration
  • Digital Transformation
  • 24/7 Operations

Highlights

Global Gaming Platform

Led the strategic product development across 35+ brands in 30+ jurisdictions at Entain, generating £5bn+ annually. Focused on customer value, innovation and product excellence.

  • Product Strategy
  • Multi-Market
  • Regulatory Compliance

William Hill Digital Transformation

Programme managed a ground-breaking initiative to transform digital content delivery, involving ~120 people across 3 locations. Delivered a new product-agnostic front-end platform.

  • Programme Delivery
  • Agile Transformation
  • Continuous Delivery

Must Drop Jackpots

Delivered an award-winning casino innovation that won the EGR Marketing & Innovation Award for Best Innovation In Casino, plus Slots Operator and Mobile Operator of the Year.

  • Product Innovation
  • Casino
  • Award-Winning

CV / Resume

Executive Profile

Highly motivated, results driven, pragmatic leader with a proven track record in developing winning strategies, creating long-term success through high performing cross functional teams of over 130 personnel in various onsite, hybrid and remote locations.

Over 18 years' experience of product execution within the highly competitive Gaming industry on a diverse set of technology platforms, over a multitude of global landscapes, satisfying complex regulatory demands to enable sustainable growth.

Areas of Expertise

  • Product Strategy
  • Strategic Change Management
  • High Performing Teams
  • Customer Experience
  • Data & Statistics Analytics
  • Continuous Improvement
  • Innovation & Experimentation
  • Global Regulation & Compliance
  • Portfolio Governance
  • Personalisation
  • Stakeholder Management
  • Cross Platform Optimisation
  • Market Launch Strategy
  • Agile at Scale
  • Business Transformation

Honours & Awards

  • IGA Sports Betting Operator of the Year (Feb 2019)
  • EGR Slot Operator of the Year (Oct 2018)
  • EGR Mobile Operator of the Year (Oct 2018)
  • EGR Marketing & Innovation Awards – Best Innovation in Casino (Apr 2018)

Education & Qualifications

  • Nottingham Trent University – Business and Computing (2:1), 2000–2005
  • Certified Franklin & Covey – The 4 Essential Roles of Leadership (Sep 2022)
  • SCRUM Alliance – Certified Scrum Product Owner, CSPO (Feb 2019)
  • PRINCE2 Practitioner (Jul 2007)
Download CV (PDF)

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